Blooms 'n Bliss – Buttonwood Creative Co / Brand Identity Design

Carlota at Blooms ‘N Bliss works hard to provide unique and distinctive floral designs that will bedazzle any event. She truly believes that floral design is an art that has the ability to enhance every moment of your special day.

Whether you are looking for the perfect floral element for an upcoming bridal shower, wedding, or corporate holiday party, Blooms ‘N Bliss Floral Design & Styling creates exquisite arrangements anywhere in Walnut Creek, San Francisco and the surrounding Bay Area.

DISCOVERY PHASE

This sweet and extremely talented business owner was looking for a stylish brand identity that incorporated a pastel floral color palette, while maintaining a classic and elegant look. We researched other florists in the area, as well as small businesses in the wedding and event industries.

Carlota was interested in a logo incorporating the design elements already present in her recently-designed website, and creating a simple icon that could be used on social media and wax stamps.

DESIGN PHASE

I presented multiple design concepts, including these logo options:

We fell in love with the interlocking O’s, representing connectedness and wedding rings, and also incorporated some botanical illustrations.

LAUNCH

After some very minimal refinement, Blooms ‘N Bliss launched their new brand identity, which finally included horizontal and vertical orientations of the primary logo, a B&B icon for social media and stamps, a URL lock-up and round seal logo alternate.

All of the design elements were brought together with a set of typefaces, a lovely color palette combining pastel and metallic tones, and a set of beautiful botanical illustrations.