PCH Chiropractic
PCH Chiropractic is a new practice from Drs. Catherine and Palmer Peet, setting up in the community of San Clemente in southern California. Their goal is to bring the latest in chiropractic techniques to families, with affordable care focused on maximizing health through improved function of the nervous system.
To be a beacon of hope where we empower families and teach them that health comes from within.
PCH CHIROPRACTIC
DISCOVERY PHASE
The Peet family hired Buttonwood Creative to help combine their passion for chiropractic care, with the surf culture vibe in their community, in a new visual brand language.
PCH Chiropractic stands for Peet Chiropractic Health, and is an easy way for people to remember the name since it is a prominent roadway in San Clemente.
Their target audience is mainly young active families in their reproductive years with 2-5 kids. They shop at health food store and the local lifestyle stores. The support local, small businesses whenever they can.
DESIGN PHASE
I presented three brand concepts, which included these brand elements that highlighted the positivity and surf culture vibe of the practice.
After some tweaks and refinement, the chosen brand concept incorporated a couple of great round, seal logo versions that would work well on t-shirts, stickers and coasters – just like a surf shop! The icon combines sunset, highway and wave elements to create a recognizable SoCal graphic package.
The vibrant green color palette echoes the CA Highway 1 sign that locals will immediately relate to. We combined this with a basic black and neutral sandy accents.
LAUNCH
The project was finished off with a slick business card design and social media profile graphics.
Contact Lisa for more information on how we can work together to create your unique brand!
