GT Metabolic Solutions
GT Metabolic Solutions, Inc. was gearing up to create and launch a new technology and standard of less invasive bariatric procedures. This fast-moving Silicon Valley startup has major goals: to raise $20M in funding for a clinical trial, followed by an IPO and launch of the procedure to the those in need.
Their staff was currently DIY-ing their design, and it became apparent they needed to elevate their brand identity to a more professional standard to compete and be taken seriously by investors. This new brand identity would be executed across multiple mediums including PowerPoint presentations, business cards and website.
Bariatric surgery has not changed in 10+ years. A much less invasive approach could dramatically grow the market for surgical treatment of obesity and Type 2 Diabetes.
GT METABOLIC mission
The “GT” stands for Thaure and Gagner, the last names of the founders – but it also alludes to one of their brand attributes, fast, like the Mustang GT. The new brand needed to show this speed, and speak to this new technology.
We developed a custom icon design and blue gradient that alludes to the procedure in an abstract way. The coordinating typeface is futuristic.
We created business card layout templates for the founders and staff, which shipped all over the world. The below WordPress website design is currently in progress.
Contact Lisa for more information on how we can work together to create your elevated and unique brand identity design!
