I Can Do That! Performing Arts Center
Local nonprofit, I Can Do That! Theatre Company, was bursting at the seams, and needed a new space to offer their full-scale musicals, classes and camps for the youth of Danville. Co-founders, Shayna and Jarusha, had a vision for a full-service performing arts center in Danville that would empower young people through the theatre arts, and provide a welcoming gathering space.
ICDT is a nonprofit youth theatre company dedicated to creating professional full-scale musicals by combining quality training with imagination, freedom and fun.
I Can Do That! Theatre Company
We empower our students by providing a safe and nurturing environment for them to build confidence, creativity and friendships through the art of live theater.
DISCOVERY PHASE
ICDT was already established and had name recognition, logo recognition, and positive brand awareness in the community.
The challenge was to create a visual identity that incorporated the established brand, but evolve it into a new performing arts center concept. The new center would be a home – a safe place for kids to express themselves – a place where their lives will be changed in a positive way, through the performing arts.
ICDT would also need to design a fundraising campaign for this renovation project.
DESIGN PHASE
I presented three brand concepts, and we looked at how the brand would feel on exterior signage, apparel and social media – real life!
After the logo design was chosen, we fleshed out with brand with multiple logo variations and tagline designs.
LAUNCH
Buttonwood Creative created a custom color palette, typeface and logo guide that works as a great starting point for all future branding projects within the organization.
Contact me for more information on how we can work together to create your unique brand!
